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A good
company never sits still. This was the reason why we evolved a new logo in 2019. Founded in 2005,
We have been through many technological reforms, from the analog transmission, IP transmission, to
now IoT. And our logo was also changed accordingly with specific meaning at the time.
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This
timeline explains the evolution of UTEPO logo.
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In
2005, The founder, Leo Nie created a bunch of products for HD analog system. Before UTEPO was
UTEPO, it was known as UTPVideo, “UTP” was the Unshielded Twisted Pair for short. “Video”
determined the application field of products, namely was the video surveillance.
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With
the development of technology, IP transmission gradually replaces analog transmission. Our main
products were changed to PoE switches. Therefore, UTPVideo was redesigned to UTEPO, with more
meanings. (Unique, Technology, Excellent, Popularization, Opportunity)
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The
color was changed to darker & pure blue in simple and technology-style design, with the aims of
improving the printings.
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The new
color was evolved to the modern one with compact and sleek design, which demonstrated flexibility
and maturity of our technology. The one thing that didn't change was the meaning of the five
letters, that's what we've always been about. With the rise of IoT, the tagline “Just Make It
Simple” was supposed to indicate the products could be used to more fields, not only the
surveillance and communication fields.
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There are
several colors in UTEPO symbol. Always use the preferred blue or white, except in special
circumstances.
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PoE Switch and Industrial switch Manufacturer
